TATA: Fulfilling Big Dreams
in Small Ways

Corporate Website For Infrastructure
Leader - TATA Projects

TATA Projects
Website Revamp
Infrastructure Development
Research | Digital Audit | Communication Strategy | UX Strategy | UI Design | Website Development | Content Development | SEO
Challenges

Build on a new brand perspective that is in sync with the brand’s vision

Position TATA projects as an industry thought leader that investors have faith in

Maintain their 100+ years business legacy with a holistic strategy that speaks of the brand’s identity

Strategy

Identifying user personas to build a website that caters to user needs

Establish a communication style that is in sync with the business’s goals. An Intuitive CMS based website was key here

Assessing the primary agenda of brand proposition to expand the brand to B2B markets

Outcome

Increased visibility

Unique brand messaging

Distinctive brand positioning

Building a lucrative talent onboarding proposition

Changing Landscapes, Changing Lives

tata tata

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