Product Website For A Leading Men's
Grooming Brand - ROX
A low-online presence meant Rox didn’t have a digital brand identity
With over 50 products in the portfolio, there was a need to showcase each product uniquely and build customer intrigue
Identify the ways brand could connect with the audiences-visually & tonality
The experience needed to be optimized for all devices and bandwidths
Building Rox’s digital identity as the epitome of men’s grooming
Use vibrant colours and stylish fonts to build aspirational quotient
Creating a site hierarchy so users could quickly find the product they wanted based on 6 categories.
Making the website a go to grooming hub for men.
Optimizing the website for with mobile first approach
The strong digital brand identity had a strong appeal to men.
Features like category-based navigation enhanced the user flow.
Mobile responsiveness approach made it easy to use on phones.
Website was made in 2 languages of English and Portuguese.
Unlocking The Rox Spirit
A holistic space designed to help men discover their unique identity and choose Rox products that suited their persona and use.
Powerful Visualisation And Bold Design
The bold design of Rox showcased real men with vibrant colours that gave the brand an energetic & masculine style.
Your Personal Grooming Ritual
Find your Match is an interactive feature that creates a fun and engaging user experience. Visitors can find Rox products based on their fashion style and need.
Hub for men’s daily lifestyle
Grooming tips, new fashion styles, better skin care and fitness tips, the Rox blog has tips & advice for men to look and feel great.
Deep Dive Into Rox Grooming
Every product had a dedicated landing page that offered elaborate product details like ingredients and variant types.
Grooming Starts Here
Multiple categories of men’s grooming products were easily displayed on the site. The site’s architecture helped visitors quickly find the product they wanted.
Customer Personas Follow a Unique User Flow
The user flow is mapped according to the 5 customer personas identified. This way, visitors find what they are looking for quickly.
Products Are Easy To Find With Smart Search
Looking for a specific product? The search functionality helped users find the product they want quickly.
Talks In Two Languages
With a major Portuguese speaking audience based in Angola, the Rox website offered two language options of English and Portuguese.
Campaigns That Revolutionized The Brand
Rox has many marketing campaigns that visitors can explore through the advanced hashtag search feature.
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