Pro Business Corporate Website
For Mahindra Logistics

Mahindra Logistics
Logistics
Digital Audit | Social Media Management | Content Development | Marketing Transformation | Content Marketing Assets
Challenges

Traditional mode of internal business communication that was lengthy and time consuming

No way of tracking the engagement

Users were stuck to a desktop view for consumption of data

Highlights of the business communication were lost in the long form format

Strategy

The strategy was to use infographics as a way for people to understand the entire business communication.

Graphical representation of the communication allows users to gather highlights

The communication could be accessed from multiple devices

Analytics allowed understanding of user insights

Outcome

Business communication consumed on the fly

Increased Engagement The visitor could quickly identify and perceive their content efficiently

Organisation could understand how visitors are consuming the information via analytics

Visual communication allowed retention of key information

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