IndiaCast - A Viacom 18 Venture
Industry Leadership Showcase
Challenges
Giving a future-forward outlook to a legacy brand
Remodifying a one-page website into a full fledged company communication driven with purpose
To evolve the digital brand communication to a global standard
Explaining and expanding on National and International businesses
Strategy
Identifying user personas, mapping user journey and creating task flow
Bring in a new communication strategy to showcase industry leadership
Restructuring the Information architecture
Outcome
Reduction in the bounce rate as we simplified the design and made easy access to information
Enabling SEO rich content resulting in increased traffic rate
Website journey made smooth and easy
Giving the website a contemporary outlook by devising content
Giving a new tech design look to the brand
Crafting Entertainment As We Stimulate Creativity
We bring entertainment to your home as we deliver a wide range of content
Breaking the Clutter with Multiple Pages
The main challenge for us was to break the one-page website to different pages with the interactive and engaging content, devising the content and design to make it look like a corporate website.
Extraordinary Minds for Extraordinary entertainment
Business Redefined
Devising the national and international business with dedicated pages. This segregation was made to recognize the business
Tabs to Tackle Search
Our aim was to simplify the user experience and make the information available at ease. We devised a concise/compact structure for our visitors to glance at all the information in one fold
Making an Impact as an Industry Leader
Being an industry leader in the entertainment industry, our challenge was to bring in future-forward design with a corporate outlook. To give an international perspective, we have used a warm colour tone.
Let's Evolve
Discover how together we can change the world and grow your business, drop in a message and we will connect.