Creative Campaign Management For The
Leading IT Consultant Capgemini
Challenges
Awareness & engagement for a technology reality show ‘Capgemini Super Techies Show’
Buzzworthy communication to drive intrigue and participation
Build two way communication that allows optimal engagement
Plan and socially integrate every page right from the campaign’s initiation to its end result
Strategy
A campaign that is website driven towards talent acquisition and brand awareness for a technology reality show
Intuitive and progressive user interface that adapts to campaign stages with relevant content
Social media integration with the user’s essential communication elements was done successfully right from user journeys to campaign phases
Responsive designs and parallax coding for enhanced creative impact
Outcome
One of a kind two way communication allowed optimum engagement
Increased participation
Provided opportunities to engage with experts Finalists and winners were featured on a global platform
A connection chain was given to them because of the website designing
It’s not a Super Show without You
Capgemini Super Techies Show received strong support and appreciation from business leaders, technology professionals, and students from across India. In each season, technology professionals and students worked on real business challenges put forth by global leaders
Who runs the show? Techies!
Understanding that every user has his own identity, we launched different types of profiles with different content styles to create a responsive design
Our Idea of Story-telling
Easy to read and aspiring thought- leader driven messages were used to create attractive banners on the homepage
For an interactive homepage, infographics were created to enhance the website’s visual appeal
An Innovative ‘Show’case
To help participants with the show’s details, dynamic communication styles are used that can be easily consumed on the fly
From a scheduled calendar view of the shows to a graphical representation of the seasonal statistics, a systematic timeline was created to encourage user participation
Ready, Set, Signup
A step by step sign up process is set up along with social media integration. This virtual process then leads individuals with the option to choose their own team that is confirmed upon approval
Talent that deserves Appreciation
With the aim to award 4 different types of talent, vivid illustrations and alluring colors were used on the prize page. The strategy wisely caused intrigue and eagerness among the users to join the show
A smART website for a creative you
Our users, techies are kept at the heart of this design as seen with an interactive range of infographics
Effective use of illustrations and fonts that are understandable is a key element in our design
A lively and pleasing color scheme on the website is what attracts the audience
Every end is a new beginning...this one’s for you
With the help of an interactive UI and UX, the show reached a new level with enhanced visibility and conversational elements that helped Capgemini and the participants achieve the following,
Finalists and winners received recognition on a global platform
Expert- engagement was provided to the participants
Apart from the cash prizes, the winners were awarded mentorship opportunities with Capgemini too
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