You and I live in the world where the design and user experience have never been more important. With increasing competition and number of people going digital savvy, it has never been more critical to deliver an optimised digital experience to your users.
“88% of online consumers are less likely to return to a site after a bad experience”
The bottom line is, ‘Users should have a wonderful time interacting with a website or a mobile app.’
Let’s take a sneak peek at user experience trends to dominate in 2019…
1. Content-focused design strategy
Businesses have started noticing a hike in website traffic after using the content-focused design strategy. No more traditional way of designing first and then fitting content in it! Content is the king! Content-first approach works for all types of websites.
A content-rich website will speak for itself. Visitors will know that the aim is not just selling products or services, but to build the long-term relationship with customers. This is exactly why the content-focused approach is increasing leads and growing businesses.
Other recent UX design trends like flat design and functional minimalism are meant to remove the unnecessary elements to provide a cleaner experience and give more room for content to improve the user experience. 2019 will see a growing importance in content strategy and it will be the core of a brand’s digital success.
2. Smarter personalized experience
A personalised experience that stems from the conversational interface is definitely going to see a rise in 2019. The user-responsive design is something that customers get never tired of! More and more people will want even more customised user interface with each passing day.
The one-size-fits-all approach is getting faded and we are on foot towards tailored experiences. With the power of personalised data and progress in Artificial Intelligence (AI) and Machine Learning (ML), we are getting inclined towards systems that automatically change UX as per the users.
The best example is age-responsive design, that’s a feature that slightly changes the user experience, design, size, color, etc. on the basis of age to ensure the ease of younger as well as older users.
In 2019, businesses will strive to search for new ways to provide a customised brand experience, taking personalisation to a completely new level!
3. Voice User Interface
“By 2020, 30% of web browsing sessions will be done without a screen”, says Gartner.
Most of us have used Voice User Interface (VUI) in some or the other form. Apple’s Siri, Google’s OK Google, Amazon’s Alexa and Microsoft’s Cortana make our tasks easier and quicker. These are the best examples of Voice User Interfaces, in the recent past. It is the best thing to use when you’re too busy in other activities to give your visual attention on the screen. Moving away from clicks and taps, we are gradually walking towards the space of screenless experience. Because of its simplified user experience and elimination of the need to type, the Voice User Interfaces will continue to rise in 2019 with even more advanced speech recognition patterns.
4. Humanising digital experience
As customers increase to interact with businesses online, companies must strive for humanising digital interactions, which is directly related to user emotions. Whether customers will be loyal to your product or service depends upon how enjoyable their interactions are with your product. These days, people expect to interact with products, the way they interact with each other. Designers must keep user expectations in mind while preparing UX strategy for digital products. In 2018, designers will focus on satisfying basic human needs like trust and transparency for humanising digital experience.
5. Synesthetic feedback
In 2018, we will take one more step forward to blur the lines between physical and digital worlds using Synesthetic feedback.
‘Synesthesia’ is a perceptual condition wherein an individual’s senses get cross-wired. So, an individual may see colors when they hear a sound. For example: they might hear table and it can taste like apples or they might hear birds chirping and smell mint. Due to the union of senses, stimulation of hearing causes inappropriate stimulation of seeing.
Creative technologists at Facebook’s research lab, Building 8 are already working on this to decode this unusual neurological condition so that they can use the knowledge and implement synesthetic feedback to convert language into vibrations that can be read on user’s skin.
Soon, designers will use the sensory system and implement the same technologies to enrich user experience.
Personalising user experience using personal details of users is a different thing. However, the concept of Mood-As-Interface is taking personalisation to the next level. As interfaces are getting more personalised, customised and responsive, designers are now leveraging brainwave biometrics to create highly customised user experience driven by emotions and moods of users.
Soon, in 2018, Mood-As-Interface will enable users to control their content. User experience will be automatically changed based on the moods of users like relaxed, amazed, focused, excited, etc. For example:
· Confused users can rely on their moods to guide them through the menu for ordering food.
· Users can automatically get the content that they want to read on the newsfeed.
· Products on eCommerce platforms get filtered automatically based on how a user is feeling.
The Final Word
With new technologies and improvement, UX design practices and trends will continue to evolve year after the other. Businesses that put consumer experience first will continue to thrive and their customers will keep getting amazed by it. A message to all the designers out there: Don’t hesitate to go out of the way to try out new things. Embrace new trends with both the hands and make the most out of it!