Unlike branding, online strategy may not necessarily be an extension of your business strategy. The online world functions differently than the offline world & the rules of engagement differ. If your organization does not have a clear cut strategy for the Internet, you probably have middle level managers interpreting business strategy & adapting it for the web. This invariably means that your organization is not using the medium to its full potential.

EvolutionCo partners with your top management in creating strategies for the digital media that include the following:

• Aligning digital strategy to organization's mission & vision
• Brand depiction strategy
• Audience strategy
• Digital publishing strategy
• Social media strategy
• Ecommerce strategy

Already have an online strategy in place? Long term strategy for the Internet has to be reviewed every two years. Our team of strategists can help you make your organization's strategies more competitive online by realigning them to dynamically changing scenarios.

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Online strategy formulation lies at the core of the range of services that EvolutionCo provides. We firmly believe that every business that has a business plan needs an online strategy in place & needs it to be reviewed/ realigned every two years. Our online business plan formulation consists of:

• Gap Analysis (for the existing business as well as the industry)
• Online Strategy Development
• Skill Mapping
• Customer need assessment

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Goal setting in the digital space flows the same path as brick & mortar (Mission – Stakeholders – Goals), however setting a realistic goal is a complex exercise for the online business. EvolutionCo participates in the process of setting realistic goals, tactics to achieve them & measurement parameters for each of the goals. We also audit existing initiatives & define KPIs linked to the Balanced Scorecard

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Troubleshooting for specific business problems Solutions to specific challenges

• Business challenge
• Technology challenge
• Visual challenge

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• Adapting offline communication strategies
• Search Engine perspective
• Taxonomy development
• Multilingual content strategy

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• Customer Engagement Models
• Impulse buying
• Strategy for third party e-commerce websites/networks (Pinterest, Ebay, Google, etc)
• Realigning e-commerce strategies to latest research findings

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