TVS Credit

Website: tvscredit.com
Services: Website Design, UX

Tata Projects

The Challenge

Part of the 106 year old, $7 billion TVS Group, TVS Credit have inherited a legacy of trust, value and service. They offer financial products and are available across India, right from the largest cities of urban India to the smallest villages of her rural heartland.

The existing website design did not reflect the magnitude of the business’s operations and the outdated user experience hampered the usability of the features, putting them way behind their competition in terms of generating leads, online feedback and redressal, buying financial products and paying EMIs online.

Our Consulting Approach

Our research and benchmarking revealed that the most important thing for financial websites is to cater to specific needs of an expansive range of audience; different locations, levels of educations, customised requirements, and varied level of awareness towards financial products and processes.

This meant creating numerous scenarios to ensure users find what their looking for, within 3 clicks. The other important aspect was content. Knowledge centre articles and FAQs had to be optimised to make the site search friendly.

The strategy proposed was to create a full-fledged, functional banking and financial services website that would cater to users in a smarter, more efficient way while increasing its digital footprint online.

Execution Strategy

Audit

  • Google Analytics Audit
  • Current Website Audit
  • Research
  • Benchmarking

UI Design

  • Interactive illustration style design approach
  • Visually strong communication

Web Strategy

  • Corporate styled banking website
  • Easily digestible communication for all personas
  • Online loan application process built

Technology Solutions

  • ASP.NET
  • C#
  • Umbraco (CMS)
  • MVC - 4
  • MS SQL
  • HTML & CSS
  • Javascript & Jquery

UX Strategy

  • Persona journey mapping
  • Using buying and education scenarios to build user flows
  • Navigation and CTA placements
  • Access to actionables within 3 clicks

Content Services

  • SEO content services
  • Articles and blog writing services

Features

Apply Now Form

To generate leads and strengthen analytics

EMI Calculator

Real-time interest rates for displayed for users to check eligibility

Pay Online Form

Online EMI payment option

Navigation

3-levels of navigation to ensure quick access to content

Dealer Locator

Google Maps integrated dealer locator to help users find TVS vehicles

Impact

Increase in lead generation
Increase in web traffic and engagement
Reduced bounce rates
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Pixels Pushed
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Articles Devoured
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Hours Listened

Impact

Simplified user journey
Easily accessible content
Immersive experience on home page

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