IndiaCast

Website: indiacast.com
Services: Website Design, UX

IndiaCast

The Challenge

IndiaCast, a domestic and international channel distribution company, the joint venture of Viacom18 and the leading Indian broadcasting group TV18 distributes channels and content across India and the world. The company broadcasts 51 channels in 20+ languages in 135 countries and has reached 55 million houses to deliver 1416 hours of unmatched entertainment.

The primary challenge of IndiaCast website was that it is a one-page website. Visitors failed to understand what they do due to the cluttered and unclear information on the website. Poor usability and user journey had an adverse impact on business opportunities. They needed a clean website with structured content and a defined strategy in place.

Our Consulting Approach

From the initial research, we found out that due to the complex design, information was not easily accessible, which contributed to the increase in bounce rates. We mapped user personas, recreated the architecture and devised a communication strategy.

The strategy was to create a user-friendly website with systematic content representation in order to provide a seamless experience to end users.

Execution Strategy

Audit

  • Current Website Audit
  • Research
  • Benchmarking

UI Design

  • Corporate styled website
  • Mobile responsive design

Web Strategy

  • Moving from one-pager to multiple page website
  • Information architecture development for various pages

Technology Solutions

  • Custom based CMS developed
  • Front-end UI developed
  • Google Maps integration

UX Strategy

  • Mapping user journeys and creating flows
  • Refined communication strategy to create dedicated pages

Features

Professional web design

An updated design that helps the website compete with international web standards.

SEO-based content

More ages, content optimisation helps drive more traffic onto the website

Dedicated business pages

Every business now has the focus it needs to showcase the work done in that region.

Interactive design elements

Every page has custom interactive elements to increase engagement.

Impact

Improved usability
Enhanced user journey
SEO-driven content
Updated design style
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Impact

Simplified user journey
Easily accessible content
Immersive experience on home page

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