DHL eStore
- Website: www.dhlestore.com
- Services:Web, Tech, UX/UI
The Challenge
DHL is an international courier and express mail logistics company with a presence in over 220 countries and a workforce of 3,50,000 employees worldwide.
To increase its penetration in the India market, DHL India launched a unique offering called the ‘DHL E-Store’, an e-commerce platform where their customers could ship seasonal Indian items (think Mangoes, Rakhis and Diwali gifts!) abroad directly from the e-store.
DHL’s existing website was in line with its corporate theme but was unable to generate leads due to an outdated user experience and design style.
Our Consulting Approach
An internal audit of the e-commerce platform revealed that customers spent close to 7.5 minutes to fill out shipping details. Also, important links like Ship Online and Track Shipment were not provided upfront to customers.
Apart from the need for customer related improvements, there was also room for enhancements in the lead management system. To get a quote for shipment, customers were expected to click 7 times before reaching a lead form without ever getting a quote.
The strategy proposed was to create a brand new e-commerce platform for DHL e-store that complied with the best practices of the e-commerce industry.
Execution Strategy
Features
Ship Online Form
View all facilities available in a particular conference room before booking it
Track Shipment Page
A page dedicated to tracking real-time location of packages.
Deals Page
A page dedicated to booking seasonal offers
Get Quote Form
Short form with inbuilt lead generation mechanism
How-to Page
Self-help for users to know DHL’s measuring and shipping standards
