Mobility: The emerging weapon

It will be hard to digest that there is someone who is dwelling in this fast-paced world without a mobile phone! Today, mobile is a basic necessity and having an apt phone, tops the priority list. The usage of these portables have steeped after they started getting smart. From heavy brick phones to sleek glass and bezel less phones, mobile phones and its usages have evolved significantly.

Insert image of brick phones and latest Iphone model

To quench the thirst of wanting more and better has paved way for infinite mobile brands with a variety of striking features.

How did it all begin?
A mobile phone came in to existence to bridge the gap of communication when outdoors (That’s why they are called as mobiles and portables in french!)

To meet with new and new requirements in a mobile phone, new and new applications came in to picture. It started with games and then there was no looking back.

Here’s the APPortunity!
The novelty factor of having an app has died as we see a new app is born every day. It aims to be as innovative and as useful as the other top apps. Few make it to the race and become popular names and few just remain as file names!

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How fast is this evolving?

“By 2020, globally there will be 6.1 smartphone users.”

– TechCrunch

Increase in mobile apps usage
The number of smartphone users are skyrocketing, and so are the number of people using mobile apps.

“In 2016, consumers downloaded 149.3 billion mobile apps to their connected devices. In 2021, this figure is projected to grow to 352.9 billion app downloads.”

– Statista

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Looking in to mobile app revenues

“In 2015, global mobile app revenues amounted to 69.7 billion U.S. dollars. In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising.”

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– Statista

 

Time for some serious business!
Time after time, there is an increase in the users of the apps. All kinds of target segments are open to using apps for their comfort and convenience. This opens arms for more business opportunities out of apps.

1) Accelerated brand visibility
Bookmarking the website of the company on your search engine is a good thing for the company. But, having it as an app on your phone is way better! This way, the company is on the face of the consumers since it is on their handset. This aids in building loyalty of the brand as it is extremely upfront and activates hammer effect.

2) Increased customer interaction
Apps are built for enhanced and smooth user experience. To be easy to use and have defined sections, read their trait. This way, more customers come back to the app in case of doubts or further confusion. This increases engagement of customers on the app, which counts the ball in the organization’s court.

3) Reduced expenses
The traditional method of messaging is replaced by apps. They send in secured and direct message to the ones they want to. Thus, communication becomes seamless. There is a reduced amount of emails and phone calls that the staff has to attend. Thus, a reduction on their workload.

4) Improved convenience
A website takes time to load and sometimes it isn’t even made adaptive or responsive for your device. On the other side of the coin, an app is quicker to use. As sometimes, the information is stored in the app and is accessible even offline.

From the eye of a user, with a varied availability of apps, a lot of problems have a solution in a blink of an eye. You can rent clothes, buy groceries, order for medicines, learn dialogues, dance on musical tunes, watch TV series, and whatnot!

With such on-toes facilities for the user and revenue and goodwill generating ways for the businessmen, mobility is actually emerging as a handy weapon to conquer things for good!

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