There are those who would scoff at you when you use hashtags on LinkedIn, but now, the joke’s on them! Since its inception in 2002, LinkedIn has gotten bigger and better with mini updates constantly being introduced. With trends of convenience floating in the air, LinkedIn has also made it’s way onto our portables as a mobile application.
The pound sign has taken digital advertising by a stir. It all started when Chris Messina, a San Francisco techie and former Google developer, on 23 August 2007 tweeted –
From being used as a categorization tool for media to being used as lyrics to one of Jay-Z’s composition, hashtags have emerged as a strong vehicle for advertising, be it online or offline.
So, what’s with hashtags on LinkedIn?
LinkedIn, a platform for people who are looking forward to ‘online business networking’ helps you connect with professionals all over the world (regardless of their industry) by creating a digital space to showcase your work.
Hashtags – a fleeting trend
Keeping up with the trend, LinkedIn introduced hashtags in the year 2013. Putting a # before any word makes it searchable. However, they couldn’t meet the popularity that hashtags have on Twitter and poor response ruled hashtags out of LinkedIn like a blow of wind!
Updated UI & UX: LinkedIn is back in the hashtag game!
With the updated version clickable hashtags made a comeback!
& now, it’s here to stay!
LinkedIn, now owned by Microsoft, has more than 530 million users and above 10 million job postings. With hashtags back onboard, engagement has now doubled on the platform.
The digital world saw a lot of excitement when people started realising that hashtags have started functioning. Users have evolved to using minimal and sensible hashtags. Thus, there’s healthy hashtagging on LinkedIn. Hashtags have a neat functionality. They categorise and index your articles on LinkedIn.
Using three hashtags per post is a sound practice. Here’s what you need to do –
1) Use them in your summary
Use hashtags in your summary; be it a personal profile or company page. Don’t use too many hashtags in your summary as that would break the flow of communication. It could be to enhance your skills or the kind of projects that you have worked on. This helps you to get found in LinkedIn’s search engine when someone is looks up something that’s a part of your profile.
Image Source: https://www.linkedin.com/company/1337/
2) In your posts…
A good way to enhance the visibility of the post is by inserting trending #hashtags, so your post appears is search engine optimised to the platform.
Image Source: https://www.linkedin.com/company/2414957/
Commenting on posts by using hashtags helps to filter your comment into the search engine, creating more possibilities of conversations.
Image Source: https://www.linkedin.com/search/results/content/?keywords=Comment%20%23interested&origin=GLOBAL_SEARCH_HEADER
4) Develop customised hashtags
For greater brand recall value, create unique hashtags that vocalize your brand or event.
Image Source (1): https://www.linkedin.com/company/2414957/
Image Source (2): https://www.linkedin.com/company/1441/
Promotion. Brand Recognition. Higher Visibility.
Hashtags on LinkedIn nurtures not only an individual’s image, but also a company’s brand reputation. With smart hashtag placements, more interaction, and increased awareness, hashtags on LinkedIn are sure back, with a bang!