“The trends keep changing every minute, it is important to derive new formulae to derive strategic advantages. While the fundamentals of marketing remain the same, it is important to identify elements that…
Striking the Emotional Chord Through Web Design
Globalisation emerged in 1991 and built doors for uniquely ideated start-ups and more job opportunities. Today, markets have saturated as the world has come closer, under one colourful blanket. In this fast-paced…
Mobility: The emerging weapon
It will be hard to digest that there is someone who is dwelling in this fast-paced world without a mobile phone! Today, mobile is a basic necessity and having an apt phone,…
11 reasons to boost your social media game
Today, a small writing on social media can take the world by a storm. The level of engagement and reach is immense. In an era like that, the absence of your company…
Website testimonials – a trust building path
With the changing trends and mindsets, having a business and a website goes hand-in-hand. Consumers tend to develop a barrier if there is no presence of the company on digital platforms. It’s…
Hashtags on LinkedIn: Back with a Bang!
There are those who would scoff at you when you use hashtags on LinkedIn, but now, the joke’s on them! Since its inception in 2002, LinkedIn has gotten bigger and better with…